Freelancing is one of the fastest ways to take control of your income, work on your own terms, and escape the 9 to 5 grind.
But let’s be real. Most freelancers are struggling. Not because they lack skills, but because they keep making the same mistakes over and over again.
After over a decade in freelancing and making millions in project income, I’ve seen exactly why some freelancers take off while others stay stuck. It usually comes down to these three killers.
Mistake #1: Charging Too Little (Clients Won’t Take You Seriously)
Many freelancers think they need to charge low to get their first clients. Big mistake.
Low rates attract bad clients, the ones who haggle, disappear, or micromanage every move. Worse, it makes good clients question your skills.
Fix: Price for Value, Not Desperation
Instead of competing on price, position yourself as the expert. Offer results, not just services. Example: Instead of saying “I design logos,” say “I create brand identities that help businesses stand out.”
Charge what your work is worth and you’ll attract clients who actually respect your time.
Mistake #2: Working with the Wrong Clients
Bad clients cost you more than just money. They drain your energy, waste your time, and make you question your career choices.
The problem? Most freelancers accept any project just because someone is willing to pay them.
Fix: Learn to Say No
You don’t need more clients. You need the right clients. Look for clients who:
✔️ Know what they want
✔️ Respect your expertise
✔️ Can actually afford your rates
A simple way to filter them out is to ask qualifying questions upfront. If they hesitate or get defensive, that’s your red flag.
Mistake #3: Sending Weak Proposals
Most freelancers treat proposals like job applications. “Here’s my experience, here’s my portfolio, please hire me.”
But clients don’t care about your resume. They care about how you can solve their problems.
Fix: Use a Client-Focused Proposal Formula
Instead of listing your skills, focus on how you can help. Example:
1. Start with their problem: “I saw you need help with [X]. Here’s how I’d approach it…”
2. Show proof: “I did a similar project for [Client] and they saw [Result].”
3. Make it easy to say yes: “Let’s hop on a quick call to discuss details.”
This simple tweak instantly boosts your chances of getting hired.
Fix these three mistakes and you’ll start seeing better clients, bigger projects, and higher income.
Want a shortcut? My guide, “How to Win Your First Few Freelance Clients,” lays out a step-by-step system to land clients without wasting time on bad offers or lowballers.